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PHILIPS LAUNCHES ‘MY PHILIPS, MY LIFE’ CAMPAIGN

 

 PHILIPS LAUNCHES ‘MY PHILIPS, MY LIFE’ CAMPAIGN

 

Introduces brand new 2010 Consumer Lifestyle innovations and new ways for customers to enhance their health and well-being.

 

KUALA LUMPUR – In a dazzling display of sights and sound, Philips today launched ‘My Philips, My Life’, a campaign which showcases Philip’s latest innovations in empowering consumer choice towards getting the best out of their life.

 

With a clear focus on healthier living and well being, ‘My Philips, My Life’ brings the latest innovations in healthy living, personal care, interactive entertainment, as well as home living. Held at the Exhibition Centre at Midvalley Megamall, Philips launched five new state-of-the-art devices amidst a full range of consumer lifestyle breakthroughs. The newly introduced products include the revolutionary Philips MCi900 Streamium hi-fi micro system, the deceptively small Philips HTS9520 Blu-Ray Home Theater system, the complete gum care Philips Sonicare FlexCare+ toothbrush, all-in-one nutritional Philips HD4768 Healthy Variety rice cooker, and the worry-free Philips AVENT Combined Steamer and Blender.

 

“We want to provide consumers a real choice towards living a more enjoyable lifestyle without forgetting that health and well-being is equally as important. Based on insights from customers across the world, we are delivering sense and simplicity to help consumers get the best out of life as well as enjoy a deep feeling of self-fulfillment as well”, said Naeem Shahab Khan, General Manager, Philips Consumer Lifestyle.

 

The day’s festivities were also made more exciting with hair styling and makeover sessions, Blu-Ray high-definition football match showcases, and an exclusive demonstration by celebrity Chef Zam using his own unique recipes with the Philips HD4768 Healthy Variety rice cooker. Supermodel Amber Chia also lent her support by making an appearance as Philips’ guest of honour for the day.