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Goodrich Fabric Launch 7th May 2010-Press Release


Goodrich Fabric Launch 7th May 2010-Press Release

From the establishment in 1983 until now, for 27 years, Goodrich Global has grown sizably to become one of S.E.Asia’s leading supplier of interior furnishing products specializing in wallcoverings. Goodrich Global operates over 20 regional offices in 9 countries: Singapore, Malaysia, Thailand, Vietnam, Hong Kong and China, India, Indonesia and UAE.

On 7th May, Goodrich feted their clients and media partner to a night of fashion and fun with the highlighting of the lesser known but equally important decoration product that Goodrich carries; which is the extensive Fabric Collections sourced from around the world. The evening saw the presentation of latest collection of fabrics sourced from around the world particularly from Canada, Europe and New Zealand.

The event themed – C’est la Mode which means ‘That’s the fashion’ in French, took place at the spacious Goodrich Gallery outlet located at Jaya One, Petaling Jaya. Some of the fabrics presented were from collections of James Dunlop, J. Ennis and Wilman.  The casual fun event welcomed over 80 invited guests, key clients of Goodrich consisting interior designers, architects, contractors and corporate clients.

The event promoted a variety of fabrics in which, besides the conventional use in curtains, could also be used for upholstery, bed decoration, bed head padding and wall padding. The night created some exciting ideas for new applications and created awareness among the ID industry and also media that Goodrich fabric with a strong supplier product base has a vast variety of fabrics for different applications.

The venue was richly decorated with fabrics, bed head padding crystallized with Swarovski crystals and mannequins clad in traditional costumes. The exciting evening kicked off with a video presentation on the difference of fire retardant & non-fire retardant fabrics and was followed by a presentation from representative of C.C. Leathers Inc., Mr. Ward H. Tudor Roberts, who also introduce the innovative award winning leather panel decoration and the innovative idea of leather tiles for floors.

The highlight of the event was the fun and creative fabric presentation prepared by Goodrich KL personnel; draped and clad in fabrics and outfits made from Goodrich fabrics. The presentation with a total of 12 models in different fabric outfits showcased the different ranges of Goodrich fabrics collection. Each model and its outfit signified the creative designs and material texture of the collections.

Goodrich Global will continue to break new frontier and open up more exciting new horizons through their exclusive beautiful products and excellent service. Goodrich is not only going to meet customer needs but enhance the experience with the objective of achieving higher product enjoyment and satisfaction.